Considering that recent conservation approaches promote the merging of investments from different sectors into the cultural heritage field and the exchange of benefits developed through adequate negotiation, an interest towards public private agreements is increasing. In fact, public private partnership (PPP) is a management tool that implies a cooperation between diverse subjects, a multiplicity of interactions and a variety of operational instruments through which it is implemented. Combining competences derived from various sectors, it represents the expression of the need of integration between the different public bodies, private companies, non-profit entities, etc. and it represents the necessity to link together activities, functions, experts, roles, in order to face the complexity of a conservation project. Since PPP models constitute an emerging phenomenon of transactions between public and private organizations and they still have not been widely tested in the cultural heritage field, the study is aimed at describing and analyzing this alternative funding mechanism through recent outcomes. Amongst all funding policies involving private subjects in the management of common goods, sponsorship agreements could constitute a possible juridical model ensuring conservation and valorization activities upon built heritage in situations where the governmental entities cannot provide resources for this purpose. The comparison between different examples in the Italian context, which is the subject of the study, allows the sharing of evaluations and considerations related to the definition of the simplest procedure for the provision of money from private to public entities, of the best way whereby public administrations can manage these funds effectively and supervise activities. The forthcoming strategies for built heritage management try to enhance the understanding and the awareness of the full potential of cultural heritage. The spread of these approaches could represent the basis for future projects, developing effective policies for heritage on a large scale, strengthening the relationship with private sectors, involving other kinds of market-based partners and stakeholders participating in the management process.

Public private partnership in conservation and valorization processes: sponsorship initiatives

C. Boniotti
2017-01-01

Abstract

Considering that recent conservation approaches promote the merging of investments from different sectors into the cultural heritage field and the exchange of benefits developed through adequate negotiation, an interest towards public private agreements is increasing. In fact, public private partnership (PPP) is a management tool that implies a cooperation between diverse subjects, a multiplicity of interactions and a variety of operational instruments through which it is implemented. Combining competences derived from various sectors, it represents the expression of the need of integration between the different public bodies, private companies, non-profit entities, etc. and it represents the necessity to link together activities, functions, experts, roles, in order to face the complexity of a conservation project. Since PPP models constitute an emerging phenomenon of transactions between public and private organizations and they still have not been widely tested in the cultural heritage field, the study is aimed at describing and analyzing this alternative funding mechanism through recent outcomes. Amongst all funding policies involving private subjects in the management of common goods, sponsorship agreements could constitute a possible juridical model ensuring conservation and valorization activities upon built heritage in situations where the governmental entities cannot provide resources for this purpose. The comparison between different examples in the Italian context, which is the subject of the study, allows the sharing of evaluations and considerations related to the definition of the simplest procedure for the provision of money from private to public entities, of the best way whereby public administrations can manage these funds effectively and supervise activities. The forthcoming strategies for built heritage management try to enhance the understanding and the awareness of the full potential of cultural heritage. The spread of these approaches could represent the basis for future projects, developing effective policies for heritage on a large scale, strengthening the relationship with private sectors, involving other kinds of market-based partners and stakeholders participating in the management process.
2017
Proceedings of the 4th WTA International PhD Symposium
9789079216192
Management, Conservation, Valorization, Public Private Partnership, Sponsorship
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1039884
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