Boosting the consciousness of the public concerning the post-war architecture in the urban city envelope

The research focuses on the fact how to formulate the attitude on the design lines of action that should be implemented to stimulate greater awareness of the wider public audience to the contemporary architectural heritage in the urban realm. Considering as the collection a whole set of the urban architectural elements, linked together by the paths, that are using the narrative process as stimulus for he valorisation of the cultural heritage, but above all the potential of the enhancement process by both tangible (physical architecture) and intangible (history, memory) properties. By identifying problems, strategies and actions to implement, in sense of bringing the knowledge towards the wider spectators in the innovative way, but without breaking the nexus with the physical dimension of the built architectural heritage. The work is investigating as methodological approach the novel design processes that are happening with the architecture of the XXth century after the WWII and what strategies of valorisation could be used to make the wider layperson audience more familiar with the social and cultural value of the ’’totalitarian’’ architecture that usually is not on the track of traditional tourists. The work explores the sensory, structural and cultural aspects of new urban clusters and re-examines existing praxis complexities of what constitutes architectural space in the real-time data context. Through narration and on site experience it is possible to create a tighter link with the user itself in the space, in a particular location and specific time. The fist point regards the narrative process, needed to convey story to the audience, by keeping its attention on the high level, giving us the possibility to embed the local intangible heritage value in each user and spread it throughout the custom narrative thematic paths. These paths of contemplation, with the in-situ experience are needed for action of shifting user interest from the professionals towards ordinary users, that should be implemented by the fragments of the narrative stories that are involving the audience and spreading the knowledge, created to narrate the memory and history through relations and customized paths. The process includes both top-down approaches of space making, as well as bottom-up ones of appropriation. The proposal is taking the socialist architecture as a rich heritage with variety of typologically different elements able to provide reactions to the contemporary inputs, where we are actually discovering new possibilities for connections between physical and digital space, that begin to coexist and co-react. The on-going study considers as pilot site the New Belgrade city, in Serbia, by creating a repertory of the buildings for the valorisation process of the city museum. It should be pointed out that further investigation would give a possibility to blur borders between the ordinary user and modern arch. heritage, through as well novel use of ICTs. The appropriation towards this kind of heritage should be done by cancelling the boundary throughout the soft strategies in sense of creating the metamorphic atmosphere of intermediation in perception of the so-called diffused urban museum.