Service Idea: Creating Mobility Scenarios Through Service Design

The chapter discusses the initial stages of the development of the Green Move research. In particular, the authors focus on the generative phases developed in the early stage of the research process. The content mainly describes the different stages of the service idea development: (i) the research phase aimed at collecting examples of mobility solutions worldwide, (ii) the creative session aimed at sharing ideas among participants to identify design opportunities to be developed in the next steps of the process and (iii) the development of the service ideas in order to describe possible scenarios to support the implementation phase. Moreover, few considerations on challenges and opportunities to deliver the service are outlined. To describe the framework that influences the design choices, the chapter briefly introduces few concepts on service design approach used in the journey.