Collaborative development planning model of supporting product in platform innovation ecosystem

In order to improve the market value of the product, the platform enterprise often participates in the development process of supporting product of emerging industry's platform innovation ecosystem. This paper puts forward a revenue sharing contract between the platform company and the supporting company by creating a collaborative development model of the supporting product in the ecosystem, and this paper studies the platform enterprise investment resource property's (complementary or substitution) impact on the supporting enterprise R&D efforts and the revenue sharing factor and analyzes collaborative development mechanism of supporting product of emerging industry platform innovation ecosystem. The research indicates that when platform enterprise and supporting enterprise's resources are complementary, the supporting enterprise R&D effort level and revenue sharing coefficient increase as the platform company's investment increases. When platform enterprise and supporting enterprise's resources are substitutive, the supporting enterprise's R&D effort level and revenue sharing coefficient decrease as the platform company's investment increases. © 2014 Wei Zhang et al.