The Challenge of Sustainability within the Italian Fashion System

Sustainability has become a critical issue for the fashion industry globally. The question of how sustainability-related issues are regarded and implemented within this industry has been covered in recent studies, but there is still no overall perspective on the way these matters are being introduced throughout the entire supply network. This study examines how several focal Italian fashion companies are changing their image and practices to address sustainability concerns and how they are extending these initiatives to their suppliers and retailers. This analysis is based on various research methodologies, involving multiple case studies, secondary data analyses and mystery shoppers.