Merging digital and physical-based design

Product designers are more and more addressing the design of product experience, in addition to the more traditional product design, where the focus of the design practice is on the interaction between the product and its users. Traditional methods and tools used so far for the design of products are not suitable to the design of experience. Among the emerging methods, experience prototyping seems effective and well addressing the new requirements of experience design. The paper describes the emerging technologies enabling experience prototyping, and provides some examples where this new methodology for experience design has been applied.