Street-level City Analytics: Mapping the Amsterdam Knowledge Mile

This paper presents digital methods for city analytics, applied to the mapping and activation of an urban area in the city of Amsterdam called the Knowledge Mile. Firstly, we map companies registered in the area and analyse their connections through on-line hyperlinking. Secondly, we use Instagram, Panoramio and Google Search data to map most- shared photos and high-ranked images of the area. Lastly, we use Foursquare data to map most-shared locations. The produced maps visualize the online presence and resonance of an urban area that is an axis cutting through the city center and crossing many district and neighborhood ‘borders’. The maps have been used as navigational tools and conversation pieces during workshops and participatory design sessions with local stakeholders.