Creative Industries: Cultural and Territorial Development Model? Pilots, Demos and Experiment Case

Design approach, creative catalyst for entrepreneurship, is a disciplinary territory that spans inspiration all along from the worlds of art and culture. In particular, within the design industry, there are many cases where we have the possibility to show convergences between culture and creativity and how the world of design is a founding element of contemporary culture, whose birth dates back to the scientific definition of Cultural Studies, social studies that was born in Britain in the Sixties as an extension of traditional culture towards mass culture, that revolutionized the way people think about the relationship between individual and messages. In fact, culture usually springs out from conflict and overlapping groups, each of which is defined by his particular lifestyle, is included in its institutions and social relations, in its beliefs and customs and its use of objects in the material life (Fiorani, 2007). Members of a subculture use to differentiate themselves from the rest of society with common objects, music, or a certain type of clothing or hairstyle. Therefore, objects produce style, consistent set of expressive elements. An element of innovation that helps to promote the beneficial contribution of creativity for culture can come from design, where the theoretical and practical dialogue blends the ability to work closely with the major labels. The opportunity to act with such a broad phenomenon as design, from the perspective of both practical (design professionals) and theoretical (academic approach), social and stylistic, nudges the operational tools to amplify the potential of a designer, now known as an interpreter, and not anymore a proponent of contemporary culture.