Innovative Funding and Management Models for a Sustainable Development of Public Cultural Heritage

Public properties constitute a significant cultural heritage and a wide range of real estate, characterized by an important strategic value. It is necessary to correctly valorize their social and economic potential, in order to find a solution for their condition of neglect and destruction. They have an important role in sustainable development, particularly in the regeneration of cities and landscape, since they produce positive impacts at economic, social and environmental levels. Converging investments from different sectors into cultural heritage may be an opportunity to obtain new financial resources and to set up a sustainable integrated process, in which several other fundings interact with the cultural field, involving new kinds of public, creating a new network and exchanging benefits which can be developed through adequate negotiation. The adoption of new business models, such as Public Private Partnership, constitute an opportunity to finance and manage public buildings’ conservation and valorization.