In the actual globalized context in which the cross-fertilization among disciplines and different fields of project mixes together forms, systems and processes, cultural identities can make the difference in the production and in the consumption of the products. “h a n d s t o r i e s o f i t a l y. The Burano’s jacket” is a project developed as a thesis in Fashion Design at Politecnico di Milano. It consists in an application of Burano lace as the main element in a collection of sports men's jackets with the purpose of enhance the tradition of the "Italian tradition know-how". Exploring the regions and crafts of Italy we discovered that the elements of the stories told in the regions from generation to generation tell a lot about the belief of the people of that region. These elements keep repeating in the crafts as a form or color. As a next step we decided to focus on one region which we analyzed in depth and made a collection inspired from the region and the craft practiced in that region. The paper focuses on the territorial dimension of the project; more and more frequently we are currently seeing the return and a new discovery of traditional techniques and manufacturing, which have re-appeared in the contemporary world with a new look and a new balance. As it is subject to changes in time, the set has to be interpreted as a variable heritage which should be preserved. Today the object of market and consumption is not only the simple possession of a specific product but it is the experience, the “story” that the customer can live inside the object, according to values of the manufacture that create add value to the existence.

h a n d s t o r i e s o f i t a l y. The Burano’s jacket. How fashion designers can use the territory to develop a collection.

CONTI, GIOVANNI MARIA;GADDI, ROSSANA;MOTTA, MARTINA
2017

Abstract

In the actual globalized context in which the cross-fertilization among disciplines and different fields of project mixes together forms, systems and processes, cultural identities can make the difference in the production and in the consumption of the products. “h a n d s t o r i e s o f i t a l y. The Burano’s jacket” is a project developed as a thesis in Fashion Design at Politecnico di Milano. It consists in an application of Burano lace as the main element in a collection of sports men's jackets with the purpose of enhance the tradition of the "Italian tradition know-how". Exploring the regions and crafts of Italy we discovered that the elements of the stories told in the regions from generation to generation tell a lot about the belief of the people of that region. These elements keep repeating in the crafts as a form or color. As a next step we decided to focus on one region which we analyzed in depth and made a collection inspired from the region and the craft practiced in that region. The paper focuses on the territorial dimension of the project; more and more frequently we are currently seeing the return and a new discovery of traditional techniques and manufacturing, which have re-appeared in the contemporary world with a new look and a new balance. As it is subject to changes in time, the set has to be interpreted as a variable heritage which should be preserved. Today the object of market and consumption is not only the simple possession of a specific product but it is the experience, the “story” that the customer can live inside the object, according to values of the manufacture that create add value to the existence.
ENVIRONMENTAL DESIGN. 2nd International Conference on Environmental Design
9788890516054
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11311/1014005
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