usiness Model Design (BMD) & Lean Startup (LSA) approach are two widespread practices among entrepreneurs, where many Mobile startups declare to adopt them. However, neither of the two frameworks are well rooted in the academic literature; and few studies address the issue of whether they actually outperform traditional approaches to new Mobile Startups creation. This study's aim is to assesses the contribution to performance of the combined use of BMD and LSA for two startups operating in the highly dynamic Mobile Applications Industry; performances are then compared to those achieved by two Mobile Star-ups adopting the traditional Business Plan approach. Findings reveal how the combined use of BMD and LSA outperforms the traditional BP in the cases analyzed, thus constituting a promising methodology to support Strategic Entrepreneurship.

A comparative study on the impact of business model design & lean startup approach versus traditional business plan on mobile startups performance

GHEZZI, ANTONIO;CAVALLARO, ANDREA;RANGONE, ANDREA;BALOCCO, RAFFAELLO
2015-01-01

Abstract

usiness Model Design (BMD) & Lean Startup (LSA) approach are two widespread practices among entrepreneurs, where many Mobile startups declare to adopt them. However, neither of the two frameworks are well rooted in the academic literature; and few studies address the issue of whether they actually outperform traditional approaches to new Mobile Startups creation. This study's aim is to assesses the contribution to performance of the combined use of BMD and LSA for two startups operating in the highly dynamic Mobile Applications Industry; performances are then compared to those achieved by two Mobile Star-ups adopting the traditional Business Plan approach. Findings reveal how the combined use of BMD and LSA outperforms the traditional BP in the cases analyzed, thus constituting a promising methodology to support Strategic Entrepreneurship.
2015
ICEIS 2015 - 17th International Conference on Enterprise Information Systems, Proceedings
978-989758098-7
Digital business model; IT strategy; Lean startup approach
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1005998
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