Semiotics and Global Products Design

This paper aims to make theoretical progress based on previous empirical studies on the semiotics of global products. Once these studies are supported by the theory of semiotics, this article proposes to discuss the possible ways to advance on research methodologies to analyze the relationship between users and their goods. Hence, the concept narratives, encyclopedia and dialogicity emerge as a manner of visualizing, categorizing, analyzing and linking information from/across different cultures. Furthermore, this discussion and advancement contributes to the management area in the sense of providing an epistemological foundation to improve systematic approaches on global products analysis, positioning and adapting, and its design process.