Qual semiótica para o design? A via pragmatista e a construção de una semiótica do projeto

The project semiotic – the project one, not only the design one – should have as goal being put as a discipline of investigation to better understand the meaning of goods production, of social relations mediated by artifacts and in an ultimate analysis of the ways throughout human communities take form. In the pragmatist vision the future is not an object of forecast, like happens in some sciences – like meteorology – that have the task of informing us what might happen tomorrow. In pragmatism, to say in the pragmatist design, the future is pre-configured: displaying things in such a way that through it future might happen. Pre-configuration is the mental act that prepares the project. The pragmatist design, in resume, should be the way of projecting the world we live in, thinking about the consequences that, in all circumstances we may conceive, can influence our ways of acting and thinking. The pragmatic maxim we put in the center of our discourse tells us, in fact, that every projectual act is necessarily an open process, because it is dominated by the idea of possibility: every object of our conception foresees and prepares others. Signs may transform life, but we have to know how to manage them.