Foresight and design are both activities that aim to imagine the future in response to change and uncertainty. Food—a basic human need- has engaged over time in an intrinsic relationship with the design discipline. Design and Food interact at several levels: material (product), immaterial (service) but also prospective (thought). Designers, along with other actors, shape the production, communication, packaging and distribution of food as well as the more ephemeral aspects of food consumption focused on the valorization of people's senses and experiences. Bearing in mind that each possible design intervention strongly impacts on environmental and social behaviors, the challenge here is to address the challenge of insuring durable innovation within complex social and technological dynamics. Through the lens of an Advanced Design practice, this paper raises the importance of reconsidering the definition of trends in order to build sustainable futures for food and thus for people. Trends are seeds of tomorrow scattered in the overwhelming detail of the present.2 Modern societal trends3 are drivers for adequate growth and continuous innovation. With a phenomenological approach this paper wants to show how the attention to trend can change food ways.

Drawing food trends: Design potential in shaping food future

CELI, MANUELA;RUDKIN, JENNIFER
2016-01-01

Abstract

Foresight and design are both activities that aim to imagine the future in response to change and uncertainty. Food—a basic human need- has engaged over time in an intrinsic relationship with the design discipline. Design and Food interact at several levels: material (product), immaterial (service) but also prospective (thought). Designers, along with other actors, shape the production, communication, packaging and distribution of food as well as the more ephemeral aspects of food consumption focused on the valorization of people's senses and experiences. Bearing in mind that each possible design intervention strongly impacts on environmental and social behaviors, the challenge here is to address the challenge of insuring durable innovation within complex social and technological dynamics. Through the lens of an Advanced Design practice, this paper raises the importance of reconsidering the definition of trends in order to build sustainable futures for food and thus for people. Trends are seeds of tomorrow scattered in the overwhelming detail of the present.2 Modern societal trends3 are drivers for adequate growth and continuous innovation. With a phenomenological approach this paper wants to show how the attention to trend can change food ways.
2016
Advanced design; Alternative futures,Anticipation; Food design; Trends; Business and International Management; Development3304 Education; Sociology and Political Science
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1003493
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