Nowadays we can observe two strong transformations that involve many territorial realities and the peoples who live and/or visit them. On the one hand, inhabitants progressively lose the sense of belonging to places, this because territories are organisms even more dynamic and so their identity constantly changes. On the other hand, turism industry is registering a deep change in tourism demand, especially if we consider the phenomenon of cultural tourism. This specific sector reveals an increased interest of travellers towards less popular destinations in search of authentic experiences that involve at the same time natural, social and cultural aspects of a place. Thus, in this scenario the traditional model of tourism promotion needs to change and communication design expertise could support the search of new communication paradigms. The direction suggested in this paper regards the topic of the ‘communicative access’, which is here considered as a design tool able to support people in decoding the urban space – that means to make its past, present and future identities clear. From this perspective, communication design becomes the common ground where functional information and different typologies of in-depth contents can meet. The suggested design approach is aimed at developing communication formats and tools through which give back meaning to places by providing different and unconventional points of view. Thus, the design effort relies mainly both on contents and expressive languages, in search of new interlinks between storytelling and physical spaces.

Communication Design for landscape identity

CALABI, DANIELA ANNA
2015-01-01

Abstract

Nowadays we can observe two strong transformations that involve many territorial realities and the peoples who live and/or visit them. On the one hand, inhabitants progressively lose the sense of belonging to places, this because territories are organisms even more dynamic and so their identity constantly changes. On the other hand, turism industry is registering a deep change in tourism demand, especially if we consider the phenomenon of cultural tourism. This specific sector reveals an increased interest of travellers towards less popular destinations in search of authentic experiences that involve at the same time natural, social and cultural aspects of a place. Thus, in this scenario the traditional model of tourism promotion needs to change and communication design expertise could support the search of new communication paradigms. The direction suggested in this paper regards the topic of the ‘communicative access’, which is here considered as a design tool able to support people in decoding the urban space – that means to make its past, present and future identities clear. From this perspective, communication design becomes the common ground where functional information and different typologies of in-depth contents can meet. The suggested design approach is aimed at developing communication formats and tools through which give back meaning to places by providing different and unconventional points of view. Thus, the design effort relies mainly both on contents and expressive languages, in search of new interlinks between storytelling and physical spaces.
2015
ENVIRONMENTAL DESIGN. Ist International Conference on Environmental Design
978-88-905-1603-0
Communication Design, landscape, identity
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/987078
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