The current attitude of the communication system design shows how the various socio-technological developments interweave with the contemporary society. In this scenario, the growing number of information and the coexistence of multiple and different communication channels create the need of guidelines able to help us understanding and reading the surrounding complexity. The aim of this paper is to outline the current transmedia communication system focusing on contemporary media and languages, looking in particular way at the role of the game experiences as an emerging attitude. First of all, we analyse the communication crucial point of the society. Then we identify the current media trend, highlighting the important role that narrative and space could play, perceiving the urban fabric as a space of possibilities. Therefore we consider the urban games and their actual function in the communication design contemporary research, dealing with the urban area as a playground. So, we focus on how the game experience in the urban scenario creates an atypical experience of the space, providing involvement and allowing an unexpected and transversal reading of the city. Establishing that the play activity is deeply ingrained in human nature, our final purpose is to point out how game can act as an important communication media.

The urban space as a narrative and ludic playground. An interdisciplinary approach to communication design system

MARIANI, ILARIA;CIANCIA, MARIANA
2013-01-01

Abstract

The current attitude of the communication system design shows how the various socio-technological developments interweave with the contemporary society. In this scenario, the growing number of information and the coexistence of multiple and different communication channels create the need of guidelines able to help us understanding and reading the surrounding complexity. The aim of this paper is to outline the current transmedia communication system focusing on contemporary media and languages, looking in particular way at the role of the game experiences as an emerging attitude. First of all, we analyse the communication crucial point of the society. Then we identify the current media trend, highlighting the important role that narrative and space could play, perceiving the urban fabric as a space of possibilities. Therefore we consider the urban games and their actual function in the communication design contemporary research, dealing with the urban area as a playground. So, we focus on how the game experience in the urban scenario creates an atypical experience of the space, providing involvement and allowing an unexpected and transversal reading of the city. Establishing that the play activity is deeply ingrained in human nature, our final purpose is to point out how game can act as an important communication media.
2013
Book of Proceedings. Conceptual Challenges for Design and Graphic Printing
9789729994852
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/762044
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