Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. As for web advertising, ads are distributed by embedding them into websites and apps, easily flooding consumers with a large number of uninteresting offers. As the pervasive setting amplifies traditional issues such as targeting, cost, and privacy, we argue the need for a new perspective on the problem. We introduce PervADs, a privacy-preserving, user-centric, and pervasive ads-distribution platform which uses semantic technologies to reason about the consumer’s context and the intended target of the ads.
Semantic Pervasive AdvertisingWeb Reasoning and Rule Systems
TANCA, LETIZIA
2013-01-01
Abstract
Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. As for web advertising, ads are distributed by embedding them into websites and apps, easily flooding consumers with a large number of uninteresting offers. As the pervasive setting amplifies traditional issues such as targeting, cost, and privacy, we argue the need for a new perspective on the problem. We introduce PervADs, a privacy-preserving, user-centric, and pervasive ads-distribution platform which uses semantic technologies to reason about the consumer’s context and the intended target of the ads.File in questo prodotto:
File | Dimensione | Formato | |
---|---|---|---|
10.1007_978-3-642-39666-3_18.pdf
Accesso riservato
:
Post-Print (DRAFT o Author’s Accepted Manuscript-AAM)
Dimensione
334.46 kB
Formato
Adobe PDF
|
334.46 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.