The relevance of eCommerce is demonstrated in the academic literature and some authors mention its potential value for the fashion industry, despite the low level of investigation. Moreover, most of the literature investigates this topic from a marketing perspective, without considering the supply chain one. This paper aims at identifying the eCommerce outbound supply chain configurations in the Italian fashion industry and the reasons for choosing a specific configuration from a company perspective. Through archival data analysis based on 163 firms, four main configurations have been identified and categorised in terms of contingent variables and country of adoption.
eCommerce configurations in the Italian fashion industry: a supply chain analysis
MORETTO, ANTONELLA MARIA;CANIATO, FEDERICO FRANCESCO ANGELO;CARIDI, MARIA;SIANESI, ANDREA;SPINA, GIANLUCA
2013-01-01
Abstract
The relevance of eCommerce is demonstrated in the academic literature and some authors mention its potential value for the fashion industry, despite the low level of investigation. Moreover, most of the literature investigates this topic from a marketing perspective, without considering the supply chain one. This paper aims at identifying the eCommerce outbound supply chain configurations in the Italian fashion industry and the reasons for choosing a specific configuration from a company perspective. Through archival data analysis based on 163 firms, four main configurations have been identified and categorised in terms of contingent variables and country of adoption.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
