Media of the future: can it be profitable?

Some authors consider journalism as a side effect of the invention of print. In the XVII century it stated the periodic press and the first “collections” of information and news appeared, some heralds were supported by printed public documents. Later on in the XVIII century these publications originated the printed press in the form of Gazzette. All the above speaking about printed news and archetypal newspaper. If we refer to the newspaper publishing industry a possible starting point may be located in the US in the XIX century. In the thirties some publishers invented the penny press the base stone of journalism. Traditional newspapers use to have as reference audience the middle upper class, the recently invented penny press addressed the audience of the working class, farmers and recently alphabetized people. In order to better meet the interest of new readers the format of penny press was structured on news, crimes, trials and sport.