The aim of the paper is that of identifying the new current luxury descriptors and the new luxury categories and forms to which different design configurations can be associated (that is the different project forms producing and produced by different luxury aspects) through a developmental and a geo-referred analysis on luxury perception. The evolution of consumption in services, in products and in buying models made new luxury concepts emerge: these concepts cannot be included in a single universal category and it is not even possible to fix one model of luxury design because of the many shapes in which it shows itself. For this reason it appears clearly necessary to search for the new luxury descriptors to which different luxury forms can be associated and to structure new varied project configurations on this basis

New luxury landscapes: trajectories, clusters and design directions

CAUTELA, CABIRIO;SAMMICHELI, MARCO;ZURLO, FRANCESCO
2007-01-01

Abstract

The aim of the paper is that of identifying the new current luxury descriptors and the new luxury categories and forms to which different design configurations can be associated (that is the different project forms producing and produced by different luxury aspects) through a developmental and a geo-referred analysis on luxury perception. The evolution of consumption in services, in products and in buying models made new luxury concepts emerge: these concepts cannot be included in a single universal category and it is not even possible to fix one model of luxury design because of the many shapes in which it shows itself. For this reason it appears clearly necessary to search for the new luxury descriptors to which different luxury forms can be associated and to structure new varied project configurations on this basis
2007
DPPI '07 Proceedings of the 2007 conference on Designing pleasurable products and interfaces
978-1-59593-942-5
strategic design for luxury markets;
innovation trajectories
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/274064
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