12 cars for 12 orientations is a travelling tale in the form of an exhibition of prototypes, one-off pieces, limited series, strictly two-door models, that celebrates the cult of style and design of the car. The exhibition does not follow a clear chronological order, but rather a thematic order through 12 orientations: DEVELOPING PERCEPTIONS - The conformation of the mechanicals NEW VISIONS - Architecture of functions PROPULSIVE THRUSTS - The forms of speed EMERGING INNOVATIONS - The elegance of the lines STYLE AS DETAIL - The modelling of volumes ATTRACTION FOR NOVELTIES - The influence of different styles SENSORIAL EQUILIBRIA - From object to emotion DESIGN AS LANGUAGE - The success of the project MIX OF INGREDIENTS - The physiognomy of taut lines AESTHETICS OF SUBTRACTION - The form of synthesis BUILDING ORIGINALITY – Style renewed LONGING FOR TOMORROW - The future of innovations An itinerant tale as well as a communication space that, like a sort of open book, interacts and presents itself to the viewer’s eye as an experience and stimulus to endless contaminations: hypertextual pages in which to understand the evolution of the car in a different way through hybrid languages. The aim is to investigate the culture of the car’s bodywork, expanding its typical activity into the social context through the creation of a whole model, hence by a path that is a methodological process in which stylistic creativity is the result of traversals, navigations, contaminations, migrations. The exhibition is therefore a journey in which visitors can continually refashion their own experience, not considering memory only as a storehouse of recollections but also as a world to be rediscovered, itself projected towards the future.

12 automobili per 12 orientamenti: Prototipi, pezzi unici, serie limitate a due porte

Turinetto, Marco
2018-01-01

Abstract

12 cars for 12 orientations is a travelling tale in the form of an exhibition of prototypes, one-off pieces, limited series, strictly two-door models, that celebrates the cult of style and design of the car. The exhibition does not follow a clear chronological order, but rather a thematic order through 12 orientations: DEVELOPING PERCEPTIONS - The conformation of the mechanicals NEW VISIONS - Architecture of functions PROPULSIVE THRUSTS - The forms of speed EMERGING INNOVATIONS - The elegance of the lines STYLE AS DETAIL - The modelling of volumes ATTRACTION FOR NOVELTIES - The influence of different styles SENSORIAL EQUILIBRIA - From object to emotion DESIGN AS LANGUAGE - The success of the project MIX OF INGREDIENTS - The physiognomy of taut lines AESTHETICS OF SUBTRACTION - The form of synthesis BUILDING ORIGINALITY – Style renewed LONGING FOR TOMORROW - The future of innovations An itinerant tale as well as a communication space that, like a sort of open book, interacts and presents itself to the viewer’s eye as an experience and stimulus to endless contaminations: hypertextual pages in which to understand the evolution of the car in a different way through hybrid languages. The aim is to investigate the culture of the car’s bodywork, expanding its typical activity into the social context through the creation of a whole model, hence by a path that is a methodological process in which stylistic creativity is the result of traversals, navigations, contaminations, migrations. The exhibition is therefore a journey in which visitors can continually refashion their own experience, not considering memory only as a storehouse of recollections but also as a world to be rediscovered, itself projected towards the future.
2018
Auto che passione: interazione tra grafica e design
9788857240008
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1066274
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