Design is translation. The translation paradigm for design culture. "Design and translation": a Manifesto

What connections are there between Design and Translation? The widening of the scope generated by the evolution of Studies on translation and Studies on design reveal a possible and promising connection between the two worlds. Communication design, in particular, deals with these unique connections. Here, within the design processes, transitions between support and media, language transfers, formal mutations and bridges between cultures, techniques, disciplines are implemented. Synesthetic translations, transmedia translations, inter-semiotic translations, unique translations, artefactual translations, editorial translations: cases and paths for new explorations. The translation perspective increases the critique of the design dimension with an additional level of reflection.