Materializing experiential visions into sensory properties: The use of the experience map

Moving from conceptual design intentions to the materialization in product sensory qualities can be challenging. For Experience-driven designers this transition can be even more difficult, as they need to move from the abstract level of user experience to the concrete level of product features. In this paper, we suggest an approach to progressively deconstruct experiential visions and decrease the level of abstraction. We propose the use of a tool, namely the Experience Map, which describes five steps to develop a well-refined materialization and maintain a solid correlation with the initial intention. To investigate its value and challenge the approach in design practice, we set up four case studies. The analysis of designers' attitudes towards the Experience Map gave insights on its ability to provide a structure for creative thoughts, while suiting different and subjective attitudes of designers. Moreover, the map supports the integration of several different elements and the exploration of alternative design directions to achieve the intended, holistic experience. Some limitations were also highlighted by the case studies, which are discussed in light of future work.