This chapter focuses on the luxury fashion sector, introducing its characteristic business models and presenting the management of creative processes oriented to develop a strong brand strategy through a coherent stylistic identity.
Managing the Creative Process
BERTOLA, PAOLA;COLOMBI, CHIARA;VACCA, FEDERICA
2017-01-01
Abstract
This chapter focuses on the luxury fashion sector, introducing its characteristic business models and presenting the management of creative processes oriented to develop a strong brand strategy through a coherent stylistic identity.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Luxury.pdf
Accesso riservato
:
Publisher’s version
Dimensione
9.09 MB
Formato
Adobe PDF
|
9.09 MB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
