Sfoglia per Autore
Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments
2024-01-01 Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
2024-01-01 Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A.
Tempo di scelte per il commercio
2024-01-01 Ravazzoni, R.; Fabbi, E.; Lamberti, L.; de Camillis, R.; Pisani, C.; Pone, R.; Fulvio, F.
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
2024-01-01 Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L.
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
2024-01-01 Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
2024-01-01 Mandolfo, Marco; van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio
Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda
2024-01-01 Peggiani, Gloria; Lamberti, Lucio
How information technologies can support the integration between supply chain and marketing
2024-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Promoting rural tourism through the Metaverse: a case study
2024-01-01 Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio
Brand strategy in the metaverse: Insights from companies venturing into virtual environments
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
Metaverse business transformation: four companies’ virtual experiences
2025-01-01 Di Paolo, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; Messeni Petruzzelli, Antonio; Panniello, Umberto
Venturing into the metaverse: lessons learned from companies exploring virtual worlds for branding purposes
2025-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio
How Lean Marketing can improve the integration with the Supply Chain
2025-01-01 Franceschetto, S.; Cigolini, R.; Lamberti, L.
Influencer marketing strategies along the funnel: Conceptualization and taxonomy
2025-01-01 Peggiani, Gloria; Lamberti, Lucio
Leveraging social capital for destination promotion in the metaverse: The Enoverse case
2025-01-01 Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
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