Sfoglia per Autore
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
What makes fashion consumers “click”? Generation of eWoM engagement in social media
2019-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Acquila-Natale, Emiliano; Lamberti, Lucio
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception
2019-01-01 Mandolfo, Marco; Lamberti, Lucio
Special issue editorial: Managing the supply chain management–marketing interface
2019-01-01 Lamberti, L.; Pero, M.
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
SME fashion brands and social media marketing: From strategies to actions
2018-01-01 Ananda, Artha Sejati; Hernández-García, Ángel; Lamberti, Lucio
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Exploring the role of anticipated emotions in product adoption and usage
2018-01-01 Bettiga, Debora; Lamberti, Lucio
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions
2018-01-01 Lolatto, R.; Tacchino, G.; Bettiga, D.; Lamberti, L.; Cerutti, S.; Bianchi, Anna M.
Integrated data analysis for the quantification of emotional responses during video observation
2017-01-01 Reali, Pierluigi; Cerutti, Sergio; Bianchi, Anna Maria; Bettiga, Debora; Lamberti, Lucio; Mazzola, Alessandra; Pillan, Margherita
Assessing consumer emotions toward new products: application of physiological and self-reported methods
2017-01-01 Bettiga, D; Tacchino, G.; Lamberti, L.; Bianchi, A. M.; Noci, G.
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
2017-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Exploring the adoption process of personal technologies: A cognitive-affective approach
2017-01-01 Bettiga, Debora; Lamberti, Lucio
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
2016-01-01 Ananda, ARTHA SEJATI; Hernández García, Ángel; Lamberti, Lucio
Understanding the influence of anticipated emotions on personal devices adoption and usage
2016-01-01 Bettiga, Debora; Lamberti, Lucio
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation.
2016-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Multichannel marketing: the operational construct and firms’ motivation to adopt
2016-01-01 Chen, Shan; Lamberti, Lucio
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Shahabeddin, Zare Bidaki
The more the better? Crowds and NPD performances in a creative crowdsourcing platform.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Diego, Zunino
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele; G., Del Mauro; M., Fabi
Technology adoption and the value of consumer experience: toward an integrated model.
2015-01-01 Bettiga, Debora; Lamberti, Lucio
Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies
2015-01-01 Ananda, ARTHA SEJATI; Hernandez Garcia, A.; Lamberti, Lucio
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation
2015-01-01 Zare, S.; Bettiga, Debora; Lamberti, Lucio
Building a rationale for co-creation with customers and suppliers: an exploratory study
2015-01-01 Ciccullo, Federica; Bettiga, Debora; Lamberti, Lucio; Pero, MARGHERITA EMMA PAOLA
Antecedents and consequences of firms' multichannel marketing practice.
2015-01-01 Chen, Shan; Lamberti, Lucio
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury
2015-01-01 Chen, Shan; Lamberti, Lucio
Perceptions in luxury consumption among the Chinese consumers in four different cities
2014-01-01 Chen, Shan; Lamberti, Lucio
Exploring the uniqueness in the approach of medium-sized companies to CSR
2014-01-01 Chen, Shan; Lamberti, Lucio
RENL: A Framework for Social Media Marketing Strategy
2014-01-01 Ananda, ARTHA SEJATI; Ángel Hernández, García; Lamberti, Lucio
RENL: A Framework for Social Media Marketing Strategy
2014-01-01 Ananda, ARTHA SEJATI; Ángel Hernández, García; Lamberti, Lucio
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation
2014-01-01 Bettiga, Debora; Lamberti, Lucio; Chen, Shan
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
2014-01-01 Lamberti, Lucio; Benedetti, MICHELE ERNESTO; Chen, Shan
Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm
2013-01-01 Lamberti, Lucio; A., Paladino
Customer centricity: The construct and the operational antecedents
2013-01-01 Lamberti, Lucio
How to build legitimacy through sustainable Supply Chain Management
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio; Chen, Shan
The supply chain management-marketing interface in product development: an exploratory study
2013-01-01 Pero, Margherita Emma Paola; Lamberti, Lucio
The supply chain management-marketing interface in product development: An exploratory study
2013-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
Segmenting Chinese Tourists by the Expected Experience at Theme Parks
2013-01-01 Chen, Shan; Lamberti, Lucio
The impact of co-creation adoption strategies in NPD on the strategic orientation-firm performance relationship
2012-01-01 Spiller, Nicola; Lamberti, Lucio; Noci, Giuliano
Perché fare CSR? La teoria della legittimazione
2012-01-01 Lamberti, Lucio
Perché fare CSR? La visione manageriale
2012-01-01 Lamberti, Lucio; Maggiolini, Piercarlo
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy
2012-01-01 Lamberti, Lucio; Noci, Giuliano
The supply chain management - marketing interface in product development: an exploratory study
2011-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
Segmenting e-government users to improve market penetration and social effectiveness: Evidence from Italy
2011-01-01 Lamberti, Lucio; A., Paladino
Dalla Moda del Verde alla Moda Verde
2011-01-01 Lamberti, Lucio; Noci, Giuliano
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo
2011-01-01 Lamberti, Lucio; Noci, Giuliano; Jurong, G.; Shichang, Z.
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food
2011-01-01 Lamberti, Lucio; Lettieri, Emanuele
The supply chain management - marketing interface in dynamic contexts: an exploratory study
2011-01-01 Pero, MARGHERITA EMMA PAOLA; Lamberti, Lucio
Exploring the Strategic Orientations of a Service-Centred View of the Firm
2010-01-01 Lamberti, Lucio; A., Paladino; Noci, Giuliano
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