Sfoglia per Autore
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
How virtual reality shapes visitor experiences during the pre-visit stage: The role of perceived realism
2026-01-01 Bettiga, Debora; Mandolfo, Marco; Reali, Pierluigi; Sarcinella, Eleonora Diletta
Virtual Nature and Real Emotions: Exploring the Connection Between Realism, Aesthetic Emotions, and Affect Towards Nature-Based Simulated Contents
2026-01-01 Mandolfo, Marco; Bettiga, Debora; Reali, Pierluigi; Chirico, Alice; Sarcinella, Eleonora Diletta
Augmented Reality in Cultural Tourism: A Multi-Methods Study on Technology Adoption
2026-01-01 Lorandi, M.; Bettiga, D.; Noci, G.
Measuring industrial brand equity: unpacking the role of actual and potential customers’ evaluations
2025-01-01 Giacomelli, Sara; Bettiga, Debora.
Measuring the impact of intermediaries’ brand equity on focal firm’s: an empirical investigation
2025-01-01 Giacomelli, Sara; Bettiga, Debora; Lamberti, Lucio.
Into the wild: Advancing lab-in-the-field research with biosensor-based approaches.
2025-01-01 Mandolfo, M.; Bettiga, D.; Chirico, Alice; Gaggioli, Andrea
Decoding the Emotional Impact of Nature: a Neurophysiological Study of Tourists' Behavioral Intentions
2025-01-01 Bettiga, Debora; Mandolfo, Marco; Delgado-Aranda, Raquel; Diletta Sarcinella, Eleonora; Chirico, Alice
Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?
2025-01-01 Bettiga, D.; Mandolfo, M.; Noci, G.
More Than Just Words? A Multimodal Evaluation of the Contribution of Neurophysiological Measures for Digital Advertising Effectiveness
2025-01-01 Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Metaverse business transformation: four companies’ virtual experiences
2025-01-01 Di Paolo, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; Messeni Petruzzelli, Antonio; Panniello, Umberto
Leveraging social capital for destination promotion in the metaverse: The Enoverse case
2025-01-01 Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
2024-01-01 Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A.
Green or healthy? The health halo effect of eco-labels on consumer food choices
2024-01-01 Bettiga, D.; Mauri, C.; Pellini, E.
Immersive Touristic Experiences through AR: a Neurophysiological Study on Consumers
2024-01-01 Lorandi, Matteo; Bettiga, Debora; Di Paolo, Francesco; Noci, Giuliano
Virtual Reality (VR) encounters: how do they affect visitors' experiences?
2024-01-01 Bettiga, Debora; Mandolfo, Marco; Reali, Pierluigi; Diletta Sarcinella, Eleonora
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
2024-01-01 Mandolfo, Marco; Van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio
The health halo of eco-labels: when green misleads
2024-01-01 Bettiga, D.; Mauri, C.; Pellini, E
Promoting rural tourism through the Metaverse: a case study
2024-01-01 Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio
Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users
2024-01-01 Di PAOLO, Francesco; Di DALMAZI, Michele; Mandolfo, Marco; Bettiga, Debora
The influence of television content on advertisement: a neurophysiological study
2024-01-01 Bettiga, D.; Noci, G.
Four strategies to drive the metaverse business transformation
2023-01-01 Di PAOLO, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; MESSENI PETRUZZELLI, Antonio; Panniello, Umberto
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Make it unforgettable: a strategic and customer-oriented perspective on the emergence of immersive technologies in the tourism
2023-01-01 Di PAOLO, Francesco; Bettiga, Debora; Noci, Giuliano
THE CASE FOR PRODUCT REPAIR: HOW TO OFFER IT AND WHAT TO EXPECT FROM CONSUMERS
2023-01-01 Bettiga, Debora; Mandolfo, Marco; Ghiacci, Francesco; Noci, Giuliano
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
The case for repair: how to offer it and what to expect from consumers.
2023-01-01 Bettiga, D.; Ghiacci, F.; Mandolfo, M.; Noci, G
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands
2023-01-01 Peggiani, Gloria; Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective
2023-01-01 Bettiga, D.; Yacout, O.; Noci, G.
Wearables for pervasive wellbeing monitoring: is it just about functional value?
2022-01-01 Di Paolo, F.; Di Dalmazi, M.; Mandolfo, M.; Bettiga, D.
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components
2022-01-01 Bettiga, D.; Mandolfo, M.; Lamberti, L.
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
2022-01-01 Bettiga, Debora; Mandolfo, Marco; Noci, Giuliano
Influence of Technostress on Work Engagement and Job Performance During Remote Working
2022-01-01 Di Dalmazi, M.; Mandolfo, M.; Stringhini, C.; Bettiga, D.
A framework for innovation contests implementation in the healthcare sector: the case of Italy.
2021-01-01 Bettiga, Debora; Iseppon, Chiara; Paik, Jin H.; Randazzo, Steven
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
The role of anticipated pride and anticipated guilt in purchase intention towards green products
2021-01-01 Bettiga, Debora; Kaya, Muhammet; Ravi, Gowtham
Necessity versus luxury goods: which role of anticipated emotions on purchase intention?
2021-01-01 Bettiga, Debora; Istomina, Mariia
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
2020-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players
2019-01-01 Mandolfo, Marco; Bettiga, Debora; Lolatto, Riccardo; Reali, Pierluigi
Co-creation with customers and suppliers: an exploratory study
2019-01-01 Bettiga, Debora; Ciccullo, Federica
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
2018-01-01 Mandolfo, Marco; Bettiga, Debora
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile