Sfoglia per Autore
Anticipated and anticipatory happiness in product decision-making process
In corso di stampa Bettiga, D.; Lamberti, L.; Lucente, M.; Pagani, M.
Promoting rural tourism through the Metaverse: a case study
2024-01-01 Di PAOLO, Francesco; Bettiga, Debora; Lamberti, Lucio
Four strategies to drive the metaverse business transformation
2023-01-01 Di PAOLO, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; MESSENI PETRUZZELLI, Antonio; Panniello, Umberto
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Make it unforgettable: a strategic and customer-oriented perspective on the emergence of immersive technologies in the tourism
2023-01-01 Di PAOLO, Francesco; Bettiga, Debora; Noci, Giuliano
THE CASE FOR PRODUCT REPAIR: HOW TO OFFER IT AND WHAT TO EXPECT FROM CONSUMERS
2023-01-01 Bettiga, Debora; Mandolfo, Marco; Ghiacci, Francesco; Noci, Giuliano
The case for repair: how to offer it and what to expect from consumers.
2023-01-01 Bettiga, D.; Ghiacci, F.; Mandolfo, M.; Noci, G
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands
2023-01-01 Peggiani, Gloria; Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective
2023-01-01 Bettiga, D.; Yacout, O.; Noci, G.
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components
2022-01-01 Bettiga, D.; Mandolfo, M.; Lamberti, L.
Wearables for pervasive wellbeing monitoring: is it just about functional value?
2022-01-01 Di Paolo, F.; Di Dalmazi, M.; Mandolfo, M.; Bettiga, D.
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
2022-01-01 Bettiga, Debora; Mandolfo, Marco; Noci, Giuliano
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Influence of Technostress on Work Engagement and Job Performance During Remote Working
2022-01-01 Di Dalmazi, M.; Mandolfo, M.; Stringhini, C.; Bettiga, D.
A framework for innovation contests implementation in the healthcare sector: the case of Italy.
2021-01-01 Bettiga, Debora; Iseppon, Chiara; Paik, Jin H.; Randazzo, Steven
The role of anticipated pride and anticipated guilt in purchase intention towards green products
2021-01-01 Bettiga, Debora; Kaya, Muhammet; Ravi, Gowtham
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Investigating the effect of price tag colours on cortical, cardiac and ocular responses
2021-01-01 Bettiga, Debora; Mandolfo, Marco; Lolatto, Riccardo; Lamberti, Lucio
Necessity versus luxury goods: which role of anticipated emotions on purchase intention?
2021-01-01 Bettiga, Debora; Istomina, Mariia
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
2020-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele
Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
2020-01-01 Bettiga, D.; Lamberti, L.
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
2019-01-01 Gastaldi, Luca; Bettiga, Debora; Lettieri, Emanuele; Lamberti, Lucio
Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players
2019-01-01 Mandolfo, Marco; Bettiga, Debora; Lolatto, Riccardo; Reali, Pierluigi
Co-creation with customers and suppliers: an exploratory study
2019-01-01 Bettiga, Debora; Ciccullo, Federica
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
2019-01-01 Zare, Shahab; Bettiga, Debora; Lamberti, Lucio
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
2019-01-01 Bettiga, D.; Lamberti, L.
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
2018-01-01 Mandolfo, Marco; Bettiga, Debora
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions
2018-01-01 Lolatto, R.; Tacchino, G.; Bettiga, D.; Lamberti, L.; Cerutti, S.; Bianchi, Anna M.
Exploring the role of anticipated emotions in product adoption and usage
2018-01-01 Bettiga, Debora; Lamberti, Lucio
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Halo effect of television programs on brand advertisement: a neuroscience research
2017-01-01 Bettiga, D.; Reali, P.; DELLE DONNE, Alessandro; Pogliani, P.; Camassa, Alessandra; Franciosini, Angelo
Assessing consumer emotions toward new products: application of physiological and self-reported methods
2017-01-01 Bettiga, D; Tacchino, G.; Lamberti, L.; Bianchi, A. M.; Noci, G.
Exploring the adoption process of personal technologies: A cognitive-affective approach
2017-01-01 Bettiga, Debora; Lamberti, Lucio
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
2017-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Integrated data analysis for the quantification of emotional responses during video observation
2017-01-01 Reali, Pierluigi; Cerutti, Sergio; Bianchi, Anna Maria; Bettiga, Debora; Lamberti, Lucio; Mazzola, Alessandra; Pillan, Margherita
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation.
2016-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Exploring Consumer’s Social Motivations, Opportunity and Ability to Engage in Virtual Co-Creation
2016-01-01 Bettiga, Debora; Noci, Giuliano
Understanding the influence of anticipated emotions on personal devices adoption and usage
2016-01-01 Bettiga, Debora; Lamberti, Lucio
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation
2015-01-01 Zare, S.; Bettiga, Debora; Lamberti, Lucio
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Shahabeddin, Zare Bidaki
Technology adoption and the value of consumer experience: toward an integrated model.
2015-01-01 Bettiga, Debora; Lamberti, Lucio
The more the better? Crowds and NPD performances in a creative crowdsourcing platform.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Diego, Zunino
Building a rationale for co-creation with customers and suppliers: an exploratory study
2015-01-01 Ciccullo, Federica; Bettiga, Debora; Lamberti, Lucio; Pero, MARGHERITA EMMA PAOLA
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele; G., Del Mauro; M., Fabi
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation
2014-01-01 Bettiga, Debora; Lamberti, Lucio; Chen, Shan
Crowdfunding: A new meaning for fundraising & user innovation
2014-01-01 Gonzalez, S. J.; Bettiga, Debora; Shao, Jing
Crowdfunding: a new driver of user innovation
2014-01-01 Gonzalez, S. J.; Shao, Jing; Bettiga, Debora
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