Sfoglia per Autore

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Titolo Data di pubblicazione Autore(i) File
A Cross-National Service Strategy to Manage Product Returns: E-Tailers’ Return Policies and the Legitimating Role of the Institutional Environment 1-gen-2021 S. Chen +
Co-creation in new product development: Which drivers of consumer participation? 1-gen-2020 Mandolfo, MarcoChen, ShanNoci, Giuliano
Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road 1-gen-2018 S. ChenM. Mandolfo +
Beacon-Based Mobile Marketing: Implications from Consumers’ Perspective 1-gen-2017 S. ChenG. Noci +
Something Old and Something New: The Influence of Brand’s Sales Promotion and Social Media Activity on Its Sales 1-gen-2017 S. ChenG. Noci +
Elicit Chinese consumers’ willingness to pay in Ecommerce 1-gen-2016 CHEN, SHAN +
Multichannel marketing: the operational construct and firms’ motivation to adopt 1-gen-2016 CHEN, SHANLAMBERTI, LUCIO
Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury 1-gen-2015 CHEN, SHANLAMBERTI, LUCIO
Antecedents and consequences of firms' multichannel marketing practice. 1-gen-2015 CHEN, SHANLAMBERTI, LUCIO
Exploring the uniqueness in the approach of medium-sized companies to CSR 1-gen-2014 CHEN, SHANLAMBERTI, LUCIO
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy 1-gen-2014 LAMBERTI, LUCIOBENEDETTI, MICHELE ERNESTOCHEN, SHAN
Perceptions in luxury consumption among the Chinese consumers in four different cities 1-gen-2014 CHEN, SHANLAMBERTI, LUCIO
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation 1-gen-2014 BETTIGA, DEBORALAMBERTI, LUCIOCHEN, SHAN
From Analogue to Digital: Emotions and Phenomena Influencing the Acceptance of Near-Field Communication Technology 1-gen-2014 VITALI, ANNAMARIA ANDREABIANCHI, LUCIOCHEN, SHAN
Segmenting Chinese Tourists by the Expected Experience at Theme Parks 1-gen-2014 CHEN, SHANNOCI, GIULIANO
Segmenting Chinese Tourists by the Expected Experience at Theme Parks 1-gen-2013 CHEN, SHANLAMBERTI, LUCIO
How to build legitimacy through sustainable Supply Chain Management 1-gen-2013 PERO, MARGHERITA EMMA PAOLALAMBERTI, LUCIOCHEN, SHAN
Exploring media convergence: Evidence from Italy 1-gen-2013 BETTIGA, DEBORABOARETTO, ANDREACHEN, SHAN
Mostrati risultati da 1 a 18 di 18
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