Sfoglia per Autore
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Make it unforgettable: a strategic and customer-oriented perspective on the emergence of immersive technologies in the tourism
2023-01-01 Di PAOLO, Francesco; Bettiga, Debora; Noci, Giuliano
THE CASE FOR PRODUCT REPAIR: HOW TO OFFER IT AND WHAT TO EXPECT FROM CONSUMERS
2023-01-01 Bettiga, Debora; Mandolfo, Marco; Ghiacci, Francesco; Noci, Giuliano
The case for repair: how to offer it and what to expect from consumers.
2023-01-01 Bettiga, D.; Ghiacci, F.; Mandolfo, M.; Noci, G
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands
2023-01-01 Peggiani, Gloria; Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
2023-01-01 Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G
Exploring e-maturity in Italian local governments: empirical results from a three-step latent class analysis
2023-01-01 Tangi, Luca; Soncin, Mara; Agasisti, Tommaso; Noci, Giuliano
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective
2023-01-01 Bettiga, D.; Yacout, O.; Noci, G.
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study
2023-01-01 Mandolfo, Marco; Bettiga, Debora; Noci, Giuliano
Modelli di consumo innovativi
2022-01-01 Tamini, L.; Lamberti, L.; Morello, E.; Noci, G.
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2022-01-01 Bettiga, D.; Mandolfo, M.; Di Paolo, F.; Noci, G.
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
2022-01-01 Bettiga, Debora; Mandolfo, Marco; Noci, Giuliano
Assessing the effect of organisational factors and ICT expenditures on e-maturity: empirical results in Italian municipalities
2022-01-01 Tangi, Luca; Gaeta, Marco; Benedetti, Michele; Gastaldi, Luca; Noci, Giuliano
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
2022-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Commissioning neuromarketing: what do practitioners need to consider?
2021-01-01 Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Exploring ICT expenditures and their relationship with e-maturity. The case of Italian Local Governments
2021-01-01 Tangi, Luca; Gaeta, Marco; Benedetti, Michele; Noci, Giuliano
Digital government transformation: A structural equation modelling analysis of driving and impeding factors
2021-01-01 Tangi, L.; Janssen, M.; Benedetti, M.; Noci, G.
Mandatory provisioning of digital public services as a feasible service delivery strategy: Evidence from Italian local governments
2021-01-01 Tangi, L.; Benedetti, M.; Gastaldi, L.; Noci, G.; Russo, C.
Co-creation in new product development: Which drivers of consumer participation?
2020-01-01 Mandolfo, Marco; Chen, Shan; Noci, Giuliano
Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
2020-01-01 Bettiga, Debora; Bianchi, Anna M.; Lamberti, Lucio; Noci, Giuliano
Barriers and Drivers of Digital Transformation in Public Organizations: Results from a Survey in the Netherlands
2020-01-01 Tangi, Luca; Janssen, Marijn; Benedetti, Michele; Noci, Giuliano
The evolving nature of the marketing–supply chain management interface in contemporary markets
2019-01-01 Noci, Giuliano
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Beacon-Based Mobile Marketing: Implications from Consumers’ Perspective
2017-01-01 Chen, S.; Torvisco, J.; Noci, G.; Konus, U.
Assessing consumer emotions toward new products: application of physiological and self-reported methods
2017-01-01 Bettiga, D; Tacchino, G.; Lamberti, L.; Bianchi, A. M.; Noci, G.
Something Old and Something New: The Influence of Brand’s Sales Promotion and Social Media Activity on Its Sales
2017-01-01 Chen, S.; Khodabandehloo, S.; Noci, G.
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
2017-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation.
2016-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Exploring Consumer’s Social Motivations, Opportunity and Ability to Engage in Virtual Co-Creation
2016-01-01 Bettiga, Debora; Noci, Giuliano
FACILITY MANAGEMENT NEEDS IN CHINA
2016-01-01 Benito, Boschetto; Cigolini, Roberto; Noci, Giuliano; Delia, Olivetto; Lapo, Tanzj
Innovative corporate services digitally enabled for internationalization
2015-01-01 Giorgino, Marco; Noci, Giuliano; Grassi, Laura; Palummeri, Valentina
Ingegneria per le decisioni di impresa
2014-01-01 Azzone, G.; Arnaboldi, M.; Bertelè, U.; Chiaroni, Davide; Maccarrone, P.; Noci, G.; Rangone, A.
Segmenting Chinese Tourists by the Expected Experience at Theme Parks
2014-01-01 Chen, Shan; Noci, Giuliano
The impact of co-creation adoption strategies in NPD on the strategic orientation-firm performance relationship
2012-01-01 Spiller, Nicola; Lamberti, Lucio; Noci, Giuliano
The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy
2012-01-01 Lamberti, Lucio; Noci, Giuliano
Dalla Moda del Verde alla Moda Verde
2011-01-01 Lamberti, Lucio; Noci, Giuliano
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo
2011-01-01 Lamberti, Lucio; Noci, Giuliano; Jurong, G.; Shichang, Z.
Exploring the Strategic Orientations of a Service-Centred View of the Firm
2010-01-01 Lamberti, Lucio; A., Paladino; Noci, Giuliano
Marketing strategy and marketing performancemeasurement system: Exploring the relationship
2010-01-01 Lamberti, Lucio; Noci, Giuliano
Outline to Russian & Czechoslovakian Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Enlightenment of the Development of Eastern European Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Exploring Performance Measurement and Management Control in Radical Innovation Projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Outline to Eastern European Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Management control in radical innovation projects: evidence from a multiple case study.
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Case Study on Eastern European Convention and Exhibtion Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Open marketing - Strategie e strumenti di marketing multicanale
2009-01-01 A., Boaretto; Noci, Giuliano; F. M., Pini
Online experience as a level of customer involvement in NPD: an exploratory analysis and a research agenda
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Assessing and monitoring the performances of a sustainable event
2009-01-01 Lamberti, L.; Fava, I.; Noci, G.
Marketing power and CMO power: could market orientation break the link? An exploratory case study
2009-01-01 Lamberti, Lucio; Noci, Giuliano
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