Sfoglia per Autore
Exploring media convergence: Evidence from Italy
2013-01-01 Bettiga, Debora; Boaretto, Andrea; Chen, Shan
Looking for the cocreators: Exploring the antecedents of customer willingness to participate in cocreation
2014-01-01 Bettiga, Debora; Lamberti, Lucio; Chen, Shan
Crowdfunding: A new meaning for fundraising & user innovation
2014-01-01 Gonzalez, S. J.; Bettiga, Debora; Shao, Jing
Crowdfunding: a new driver of user innovation
2014-01-01 Gonzalez, S. J.; Shao, Jing; Bettiga, Debora
Does one tool fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation
2015-01-01 Zare, S.; Bettiga, Debora; Lamberti, Lucio
Does one design fit them all? Study of consumers traits influence on preferred tools, motivations and inhibitors to co-creation participation.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Shahabeddin, Zare Bidaki
Technology adoption and the value of consumer experience: toward an integrated model.
2015-01-01 Bettiga, Debora; Lamberti, Lucio
The more the better? Crowds and NPD performances in a creative crowdsourcing platform.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Diego, Zunino
Building a rationale for co-creation with customers and suppliers: an exploratory study
2015-01-01 Ciccullo, Federica; Bettiga, Debora; Lamberti, Lucio; Pero, MARGHERITA EMMA PAOLA
New Business Models in Health Care: Consumers’Technology Acceptance and Willingness To Pay for an eHealth Service for cardiovascular prevention.
2015-01-01 Bettiga, Debora; Lamberti, Lucio; Lettieri, Emanuele; G., Del Mauro; M., Fabi
Do mind and body agree? Unconscious versus conscious emotions in product attitude formation.
2016-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Exploring Consumer’s Social Motivations, Opportunity and Ability to Engage in Virtual Co-Creation
2016-01-01 Bettiga, Debora; Noci, Giuliano
Understanding the influence of anticipated emotions on personal devices adoption and usage
2016-01-01 Bettiga, Debora; Lamberti, Lucio
Halo effect of television programs on brand advertisement: a neuroscience research
2017-01-01 Bettiga, D.; Reali, P.; DELLE DONNE, Alessandro; Pogliani, P.; Camassa, Alessandra; Franciosini, Angelo
Assessing consumer emotions toward new products: application of physiological and self-reported methods
2017-01-01 Bettiga, D; Tacchino, G.; Lamberti, L.; Bianchi, A. M.; Noci, G.
Exploring the adoption process of personal technologies: A cognitive-affective approach
2017-01-01 Bettiga, Debora; Lamberti, Lucio
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
2017-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
Integrated data analysis for the quantification of emotional responses during video observation
2017-01-01 Reali, Pierluigi; Cerutti, Sergio; Bianchi, Anna Maria; Bettiga, Debora; Lamberti, Lucio; Mazzola, Alessandra; Pillan, Margherita
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
2018-01-01 Mandolfo, Marco; Bettiga, Debora
Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation
2018-01-01 Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano
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