Sfoglia per Autore
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso
2006-01-01 Lamberti, Lucio; Noci, Giuliano; Spiller, Nicola
Il Marketing Esperienziale come elemento incentivante all’instaurazione di rapporti di collaborazione lungo la supply-chain: un’indagine esplorativa nel contesto dei beni di lusso.
2006-01-01 Gentile, Chiara; Lamberti, Lucio; Noci, Giuliano; Spiller, Nicola
From Management Accounting to Strategic Management Accounting: a Balanced Scorecard for E-government Projects
2006-01-01 Lamberti, Lucio; Noci, Giuliano
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Y., Bing; J., Guo; Lamberti, Lucio; Noci, Giuliano; S., Zhu
Marketing strategy and corporate social responsibility: towards a convergence in the healthy food market to boost market innovation and corporate value
2007-01-01 Lamberti, Lucio; Lettieri, Emanuele; Pini, FABRIZIO MARIA
From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects
2007-01-01 Lamberti, Lucio; Noci, Giuliano
The Impact of Customer-centric Strategies on Marketing Performance Measurement Systems: an Exploratory Study.
2007-01-01 Lamberti, Lucio; Noci, Giuliano
The role of online customer experience in NPD: an exploratory study in the toy sector
2007-01-01 Lamberti, Lucio; Noci, Giuliano
A Sino-European Comparison of the Exhibition and Convention Industry
2007-01-01 Lamberti, Lucio; Noci, Giuliano; J., Guo; S., Zhu; Y., Bing
Marketing power and CMO power: could market orientation break the link? An exploratory case study
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Exploring management control in radical innovation projects
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
Assessing and monitoring the performances of a sustainable event.
2009-01-01 Lamberti, Lucio; Noci, Giuliano; I., Fava
Case Study on Eastern European Convention and Exhibtion Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Outline to Russian & Czechoslovakian Convention and Exhibition Industry
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; Z., Shichang; Y., Bin; H., Yingying
Macroscopic Analysis of Russian & Czechoslovakian Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Outline to Eastern European Convention Economy.
2009-01-01 I., Fava; Lamberti, Lucio; Noci, Giuliano; S., Zhu; Y., Bing; H., Yingying
Online experience as a level of customer involvement in NPD: an exploratory analysis and a research agenda
2009-01-01 Lamberti, Lucio; Noci, Giuliano
Management control in radical innovation projects: evidence from a multiple case study.
2009-01-01 Chiesa, Vittorio; Frattini, Federico; Lamberti, Lucio; Noci, Giuliano
CSR practices and corporate strategy: evidence from a longitudinal case study
2009-01-01 Lamberti, Lucio; Lettieri, Emanuele
Assessing and monitoring the performances of a sustainable event
2009-01-01 Lamberti, L.; Fava, I.; Noci, G.
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